Brand on the run.

Grand Blue Mile:
Event branding and

Off to the Races

When Wellmark Blue Cross and Blue Shield wanted to create an event from the ground up, we were more than happy to take the branding baton and run with it. They knew they wanted to build an event from the ground up, which meant we were off to the races creating a brand from the ground up.

Hit the
ground running.

We hit the ground running, working directly with Wellmark’s internal marketing team to design the new brand identity and develop billboard, radio, print and online campaigns to build awareness. We also designed direct recruitment campaign collateral and an interactive microsite that served as home base for the event.

The looks of this race will not leave you feeling blue.

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