Show off those pearly whites of yours and what happens? For some, dimples appear around that gleaming smile. You see, dimples are basically the after effect of a smile. They’re an indicator that a person is having a good time, laughing and showing off their chompers at the same time. When a dental office revolves around creating healthy smiles for families of all ages in a welcoming atmosphere, they need a friendly and playful brand that fits their company better than a set of braces.
Formerly known as Sunset Dental, we took Dimples through a brand repositioning which included a new interactive website and identity system. To build a customer base and promote the shiny new brand, we also created a direct mail campaign that would make you smile more than laughing gas.